Dakota Johnson, Harry Styles, Serena Williams & More Star in Gucci Beloved’s Talk Show-Inspired Campaign!


Gucci‘s latest campaign for their Beloved line features so many stars!

The campaign features Dakota Johnson, Harry Styles, Serena Williams, Awkwafina, Diane Keaton, and Sienna Miller on the set of James Corden‘s talk show.

“We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people,” creative director Alessandro Michele said in a statement. “We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.”

Click inside to see some of the campaign videos…



Updated: April 22, 2021 — 2:40 pm

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